LEGAL SERVICES
How Induce Helped a Legal Firm Strengthen Their Online Presence and Attract More Clients
The Challenge
A mid-sized law company that offers estate planning alongside family law was losing market share to competitors in their area. Even with a stellar offline reputation and decades of experience, they had no digital trust because of the absence of a professional website.
They struggled with:
Low visibility in local search results
A website that lacked mobile optimization and clear CTAs
Little to no online leads coming from organic traffic
Minimal content to help educate and attract clients
Local SEO Overhaul
Created optimized Google Business Profile and location-based landing pages, accompanied by citations from authoritative legal directories.
PPC Campaigns
Executed geo-targeted Google Ads campaigns on high-intent legal keywords for an immediate lead generation until SEO efforts stabilized.
Content Creation
Informational blog posts, guidance pages, and answer pages aimed at addressing user queries tailored to search intent were produced.
Website Redesign
Developed a responsive site full of easy-to-navigate content like tailored messaging, attorney biographies, and contact forms.
In Just 2 months, the legal firm saw major improvements
%
Increase in organic traffic
%
Phone inquiries and form submissions
%
Decrease in Cost-Per-Lead
What the Client Said
Induce made digital marketing feel easy and achievable. From strategy to execution, they handled every step with professionalism. We’ve never had this many leads coming from our website before!
Conclusion
This legal firm’s metamorphosis showcases how Inducelegal industry digital marketing solutions assist professionals in an online-first business context. As a solo practitioner or a developing practice, our bespoke techniques seek to establish your firm’s dominance as the preeminent choice in your vicinity.