HOSPITAL
Helping Hospitals Increase Patient Volume and Online Visibility with Induce Digital Marketing
The Problem
A local hospital was struggling to receive patient inquiries as a result of its digital presence. While its medical treatment was exceptional, the hospital was still underperforming with regards to its position on search engines, having an unrepresentative website and missing out on local SEO strategies aimed at competing with newer medical centers.
Boosted Local SEO
We optimized their Google Business Profile, performed citation building, and enhanced geo-targeted keywords to improve “near me” searches.
Strategic PPC Campaigns
To increase immediate visibility, we implemented advertising campaigns targeting the most sought-after services such as emergency care, diagnostics, and outpatient consultations.
Content with Authority
We developed blogs alongside service pages incorporating SEO principles to foster trust over the hospital’s expertise with patients.
Revamped the Website
We designed a new mobile-friendly and easy-to-navigate site that displayed the hospital’s specialties, and department, as well as their commitment to patient care.
Within 3 months, the hospital experienced a transformative digital turnaround
%
Increase in organic traffic
%
Increase in appointment bookings
Local healthcare keywords ranking on Google
Conclusion
Induce has helped the hospital eliminate the disparity between exceptional care and poor digital presence. Patients can now easily find the services offered, increasing the trust the hospital has built through targeted advertising and accessible online information.