HOME SERVICES
Helping a Home Services Company Multiply Leads & Revenue
The Challenge
A developing HVAC and plumbing home services firm required assistance to improve local visibility and consistent lead acquisition. With a skilled team and positive service reputation, their online presence was not optimizing traffic. Their site was old-fashioned, ad campaigns had poor results, and they were not showing up for local search queries.
SEO & Local Optimization
Our SEO experts geographically targeted service listings via keywords such as “emergency AC repair [city]” and ensured inclusion in Google’s Local 3-Pack.
High-Converting Ads
We also designed geo-targeted paid ad campaigns for Facebook and Google, specifically targeting homeowners in search of immediate repair and maintenance services.
Performance Tracking
For improved Return on Investment (ROI) and real-time reporting, we refined the campaigns using call tracking, lead attribution, and Google Analytics.
Website Overhaul
We overhauled their website design with mobile-first layouts, rapid loading speeds, defined CTAs, and optimized conversion rate pages to increase lead capture.
The Results
%
Increase in Qualified Leads
Return on Ad Spend
Monthly Booking Growth
What the Client Said
The team at Induce completely transformed how our customers find and engage with us online. We’ve never had this many bookings coming through digital channels before
Conclusion
This particular case demonstrates that even traditionally offline home service providers can achieve explosive growth in the online world with the appropriate strategy. At Induce we develop policies that are results-oriented in nature and address the specific needs of our clients customers.